Integrity: Conduct ourselves with integrity and honesty,

holding ourselves to rigorous standards of professional ethics.

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Competence: Demonstrate superior technical proficiency by

performing with a high level of expertise and knowledge.

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Lifelong learning: Highly value education beyond certification and

continually pursue new and broad skills and knowledge.

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Objectivity: Maintain impartiality and intellectual honesty by

remaining free of personal bias and conflicts of interest.

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Commitment to excellence: Continually deliver exemplary, high-quality services.

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Relevance in the global marketplace: Enhance our value by

meeting the ever-changing needs of the world around us.

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