Integrity: Conduct ourselves with integrity and honesty,
holding ourselves to rigorous standards of professional ethics.
Competence: Demonstrate superior technical proficiency by
performing with a high level of expertise and knowledge.
Lifelong learning: Highly value education beyond certification and
continually pursue new and broad skills and knowledge.
Objectivity: Maintain impartiality and intellectual honesty by
remaining free of personal bias and conflicts of interest.
Commitment to excellence: Continually deliver exemplary, high-quality services.
Relevance in the global marketplace: Enhance our value by
meeting the ever-changing needs of the world around us.